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Email:
Info@EchoMetrix.com
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http://kidschatsafely.blogspot.com/
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NEWS
Echometrix Quarterly Business Update
A Letter to Shareholders
April 12, 2010
Quarter’s highlights:
Established alliance with Acision, the global leader in mobile messaging, to deliver SMS text parental control solution
Technology displayed with Acision at International CTIA Wireless International 2010
Filed intellectual property protection for several proprietary solutions
Business-to-business initiative continues to develop
Dear Valued Shareholders,
During the past three months, we have made several key advances that helps build a stronger Echometrix and deliver growth to our shareholders. While we have been candid and stated that we do have challenges ahead of us, today we are proud to state that our efforts are displaying encouraging signs of progress.
On March 24th, we announced that Echometrix and Acision, the dominant world leader in mobile messaging, formed an alliance to deliver a breakthrough parental control solution for all worldwide mobile operators, addressing the pressing concerns among parents about cyberbullying, and other high-risk mobile text communications. This unique solution will be the first global network-based, universal parental text monitoring system which works with all text messaging (SMS) enabled mobile phones. Our SMS Parental Management System enables operators to offer a service that monitors and alerts parents in real-time when a child encounters questionable messages.
We view this development as pivotal to the future success of the Company. Several confluences are at work. Firstly, cyberbullying and “text-rage” are now an epidemic among our youth. As studies show, parents are in need of control solutions for mobile communications. Secondly, we have witnessed a transformation in mobile telecommunication. Teen research data shows that SMS text messaging surpasses voice calls over mobile telecom networks. Furthermore, the mobile industry is on an annual run rate of 1.8 trillion SMS text messages. We are proud to say that our technology and relationship with Acision puts the Company is a most unique position to potentially capture tremendous market growth. Acision now processes over 60% of all SMS text messages world-wide and FamilySafe has a long history of developing comprehensive parental control solutions. To say the least, the combination is very promising.
To learn more about Acision, please see the video link of an interview produced at an industry conference:
www.youtube.com/watch?v=uYVUp5QWIdk&feature=email
From March 23rd through the 25th, our SMS Parental Management System was presented with Acision to various wireless industry carriers at the International CTIA Wireless 2010. The CTIA show is the premier wireless event representing a $1 trillion global marketplace that brings together the wireless and converged communications, wireless broadband, mobile web computing and data industries. Over the coming months and quarters our goal is to gain visibility and traction for our unique SMS text solution. The CTIA conference was clearly an opportunity to spotlight our capability.
Earlier in the quarter, the Company filed intellectual property protection for several proprietary solutions, such as our SMS Parental Management System. Separately, we filed a provisional patent for our Smart Text Analyzer, which uses a Bayesian algorithm to analyze all digital text and identify the new words that are constantly being added to the online lexicon. This component also supports multi-language processing and the ability to filter different categories of content within a specific language. Additional enhancements and features include word normalization, custom/user keyword list dictionary, and phrasing miss-order. While this may sound like a cluster of “techie-talk,” the Smart Text Analyzer is a core component that allows us to develop novel solutions for industry, consumers and marketers.
Lastly, as previously announced, the Company is focused on an initiative to deliver its parental management solutions through leading consumer brands that already own “shelfspace” in the digital world. We are encouraged by this marketing approach as it frees internal resources and allows us to focus on developing core technology. Further, we have extended our business-to-business initiative to international consumer brand organizations. While the effort is early, we believe this initiative helps address various underserved parental control markets.
Thank you for your continued support,
Jeffrey Greene
Chief Executive Officer
Echometrix, Inc.
About Echometrix
Echometrix (OTC.BB: EHMI) develops software services committed to online protection and family safety and specializes in developing digital tools that delivers brand metrics and timely market intelligence. FamilySafe is committed to developing best-of-breed parental control tools, featuring timely analysis and instant notification regardless of the source of the child's communication including mobile phone text messaging, IMs, and other types of social related media. FamilySafe has leveraged years of experience in protecting children on the Internet to create an easy to use and effective mobile solution for parents, providing instant notification when potentially "dangerous" situations are happening from a text messaging interaction.
For more information, visit
http://www.echometrix.com/
About Acision
As a world leader in mobile data, Acision aims to power innovation and profitable growth in mobile data services. As a pioneer of mobile messaging, Acision’s real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimizing and monetizing data traffic.
For more information, visit Acision at http://www.acision.com
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